Allan Crockett is a business coach, strategist and inspirational public speaker who specializes in helping ranchers, small business owners and entrepreneurs achieve their full potential through a proprietary framework he developed known as People, Profit and Progress. He has worked with ranchers, business owners and teams throughout the United States, Mexico and Canada. He has been an instructor with The Ranching for Profit School and has also facilitated family and business meetings helping people find common ground, create vision and alignment, and become profitable and sustainable.

Allan grew upon a family farm where his family raised cotton, alfalfa, small grains and livestock. Through the example of his dad and grandfather, he learned the value of hard work. His love for agriculture flourished and he has been involved in that industry most of his life.

After earning a Bachelor’s Degree in Animal Science with a Business Emphasis from the University of Arizona, Allan went to work as manager of a cattle ranch. It was there that he began to understand that hard work alone would not create the business or life that people wanted to enjoy. He realized that people would need to work smarter, not harder if they were really going to get ahead and enjoy the lifestyle they desired. He also recognized that many ranchers worked for their ranch, rather than having their ranch work for them.

Allan loves to learn and has continued his education. He reads much, attends educational workshops and personal development programs.

Allan has been quoted as saying, “All problems are people problems.” He certainly believes that. Whether it is sales, succession planning, team building, finances, ecology, or any number of other issues, it all comes back to people. Get the right people on the team. Get them doing the right things at the right time. Then people, teams and businesses thrive.

Allan will challenge you. He will challenge your paradigms. He will inspire you. He will ask you questions. His favorite question is “Why?”. He will help you come up with the right answers. He is a teacher and a coach. He is a thinker and a strategist. And, he is a cowboy. Most importantly, he is a husband, a father and a grandfather. Carol is the love of his life and has been his wife, best friend and confidant for over 40 years. They have 5 children and 7 grandchildren.